Turn interest into confirmed bookings
Give clients a polished booking experience that works around the clock, without sending your team back and forth over messages.
Booking and client management for beauty businesses
More bookings. A calmer front desk.
Willow CRM brings online booking, daily appointment management, client profiles, and team schedules into one focused system.
No installation required for the demo.
24/7online booking
1 viewfor daily operations
3 appsclient, owner, and staff
0 clutterbuilt for focused work
Built around the way studios actually work
Your clients see simplicity. Your team gets control.
From the first booking request to the final service note, every step stays connected. No crowded enterprise dashboard, no generic calendar patched together with spreadsheets.
Run the day from one clear view
See pending requests, unassigned appointments, client context, and service progress without piecing together multiple tools.
Keep every team member in sync
Each professional sees their own schedule, client notes, and service details while owners stay in control of availability.
Example use cases
Designed for small teams that need bookings to feel effortless.
Reduce appointment back-and-forth from DMs and phone calls
A five-chair salon can publish a booking page, let clients request services after hours, and review pending appointments from the owner workspace each morning.
5 team membersHair color and stylingInstagram-led demand
Keep consultations, preferences, and follow-up notes together
A small aesthetics studio can give clients a calmer booking path while staff see only the appointments and client notes they need for the day.
3 roomsFacials and injectablesHigh-touch clients
Look more established without adding front-desk software
A lash, nail, or massage professional can share one polished booking link, keep client profiles organized, and avoid managing requests across scattered chats.
Solo operatorMobile-first bookingSimple CRM
Client experience
Let clients book when they are ready.
A mobile-first booking flow helps clients choose a service, preferred professional, and available time without calling the studio.
- Clear service pricing and duration
- First-available or preferred professional
- Simple request confirmation
Owner workspace
Know what needs attention before the day gets busy.
Pending requests, staffing gaps, appointment details, and client preferences stay visible in a mobile workspace designed for quick decisions.
- Today's priorities at a glance
- Client history and membership credit
- Services, team, and booking settings
Team workflow
Give professionals the details they need, and nothing they do not.
Staff members see their assigned appointments, client notes, and schedule without gaining access to the entire business.
- Personal appointment list
- Service notes and client preferences
- Daily and weekly availability
Early access pricing
Start small, prove the workflow, then expand.
$29per studio / month
Solo professionals and very small studios
- Online booking page
- Client profiles
- Owner mobile workspace
- Basic service setup
$79per studio / month
Growing salons, spas, and wellness teams
- Staff schedules
- Team appointment views
- Service and availability rules
- Priority onboarding
Custompilot pricing
Operators with several teams or locations
- Multiple stores
- Admin controls
- Custom rollout support
- Roadmap alignment
Pricing is for pilot discussions and may change as the product is packaged for public launch. We will confirm scope, onboarding needs, and any integrations before a paid rollout.
Explore the product
Three connected experiences. One studio workflow.
Privacy and security
Built for trust before the first paid rollout.
Access control
Owner, staff, and platform-admin experiences are separated so each person works from the right surface. Platform administration supports stronger protection such as MFA.
Client data handling
Client profiles, notes, appointments, and balances are treated as business data. We keep the interface focused and avoid exposing staff to owner-only operations.
Implementation scope
For med spa, clinical, or regulated workflows, compliance requirements should be reviewed before storing sensitive medical information in any booking system.
FAQ
Common questions from studio owners.
Is Willow CRM only for beauty salons?
No. The current demo is designed around salons, spas, med spas, nail studios, massage, lashes, brows, and similar appointment-based service businesses.
Can clients book from Instagram or Google?
Yes. Studios can share a booking link or QR code anywhere clients already find them, including social profiles, printed cards, websites, and messages.
Can staff use it without seeing owner-only data?
Yes. The product separates owner workflows from staff workflows, so professionals can focus on their own appointments and client service details.
Do you support SMS reminders and payments?
The system is built so SMS verification and provider integrations can be connected later. Payments and automated reminders should be scoped during onboarding.
Is this ready for a paid pilot?
Yes for focused pilot use cases. We recommend starting with one location, validating booking flow and team operations, then expanding after the workflow is stable.
Book a product consultation
Tell us how your studio works today.
We will walk through the product with your services, team size, and booking process in mind.
What to expect
- A focused product walkthrough
- Discussion of your current booking workflow
- Clear next steps, without a hard sell